Clear, consistent communication is the foundation of behavior change. We help teams speak the same language — aligning goals, improving collaboration, and inspiring positive action across your organization.
We uncover what customers want before they ask for it. By anticipating needs, we help you design products and services that exceed expectations, build loyalty, and keep you ahead of competitors.
Our behavior-led strategies make your business work smarter. We streamline processes, reduce wasted resources, and optimize user journeys — helping you save costs, boost performance, and thrive in a changing market.
Every successful project starts with a shared vision. In our kick-off meeting — whether in person or online — we align on goals, expectations, and scope. Together, we define objectives, timelines, budgets, and key points of contact, ensuring everyone is set up for success. This conversation is where collaboration begins and where we build the foundation for the work and co-creation process ahead.
With the project parameters in place, we dive into rigorous desk and field research. Our team immerses fully in your focus area, target audience, and target behaviors — ensuring every decision is anchored in data and real-world insights. This phase is where we uncover user journeys, map behavioral barriers, and identify the opportunities that will shape the direction and impact of your project.
In the pilot phase, insights turn into action. Together, we translate behavior-led strategies into tangible concepts — refining communication, shaping user journeys, and designing visual prototypes. It’s a dynamic process of co-creation and iteration, ensuring that the solutions we deliver don’t just meet expectations, but exceed them.
This is where everything comes together. We deliver the final behavior change recommendations — tailored to optimize digital or physical user journeys — and refine them based on your feedback. The result is a polished, evidence-based solution that’s ready to launch, supported by clear guidance for implementation and post-launch strategies.
Nudge and Behavioral Design Expert
Marketingassistent
Senior Sustainability Specialist & Associate Partner
Social Impact Specialist & Associate Partner
+45 26 70 41 23
sille@krukow.net
Meet Sille Krukow, your expert in Nudge & Behavioral Design. Sille excels at guiding people towards smarter, safer choices, with a proven track record. She’s particularly skilled in helping employees adopt safer habits and customers choose sustainable groceries. With over 15 years of global experience, she has collaborated with international organizations and taught at universities like CU Denver, Pratt, and The University of St. Gallen. Sille is also a TV host and a captivating keynote speaker.
Passionate and energetic, Sille loves winding down by traveling with her family, skiing, and kitesurfing with her husband. These adventures keep her inspired to make a difference.
+45 41 31 64 46
al@krukow.net
Augustine is a dynamo in Marketing and Communication, creating strategies that blend creativity with sharp analytical insights for real results. She excels in crafting behavior-led marketing strategies that align with company objectives and resonate with target audiences. Augustine uses market research to boost presence and engagement, whether launching products, increasing brand visibility, or generating leads.
Jonas Engberg is a superhero for the planet, working as a Senior Expert on making things better for the environment. For over 20 years, he’s been the brain behind big green moves at famous places like IKEA and COOP. Since autumn 2021, he’s been the big boss of going green at Coop, where he kicked off a cool project called Klima Kvickly in Aarhus, Denmark.
Tomas Jensen, hailing from the sunny city of Cairns, Australia, is a recognized leader in driving social change on a global scale. With an impressive 17-year tenure at UNICEF, Tomas has worked extensively across Asia, the Pacific, and Africa, using his in-depth knowledge in participatory communication to foster collaborative efforts that enhance child development, social inclusion, and community resilience.
Tomas excels at facilitating engaging and educational workshops using diverse media and participatory techniques. As the manager of Rain Barrel Communications and Rain Barrel Labs, he integrates advanced technology and communication strategies to drive social impact. His leadership ensures every voice is heard and promotes collective action on societal challenges. Tomas’s commitment to strategic communication and technology demonstrates the power of co-creation and collaboration for positive social and environmental outcomes.
McDonald has been making factories and mining sites safer for over 20 years, using his strong Canadian background and skills. He’s the go-to guy for making sure everyone at work avoids accidents and stays healthy. Patrick handles everything safety-related, from checking for dangers at work to making sure safety rules are up to snuff. He has an eye for designing effective safety signage, is really good at figuring out why accidents happen and fixing things so they don’t happen again.
H.C. Andersens Boulevard 47, 2 tv.
1553 Copenhagen
Denmark
hello@krukow.net
