Live session Summary
How the brain works
COOP Case
Insights & Solutions
Results
Live session Details
Date &time
đź“… Date: 1 December
⏰ Time: 1 PM (CET)
our expert panel
Sille Krukow, Behavioral Design Expert
Jonas Engberg, Head of sustainability, IKEA & Former Head of Climate, Coop Â
Learn from leaders shaping the future of retail, sustainability, and consumer experience.
What you’ll learn
How micro-nudges influence real consumer behavior
How behavioral science drives loyalty, impact, and sustainable growth
The inside story of the “yellow dot” — and what it means for your brand
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meet your instructor
Sille Krukow
Nudging & Behavior Design ExpertÂ
This Live session is led by Sille Krukow, a global pioneer in behavioral design and nudging. Over the past two decades, Sille has worked with industry giants like P&G, Electrolux, Heineken, and the EU Commission to create measurable impact through behavior change solutions.
Sille is also a TED speaker, TV host, and guest lecturer at international institutions like Pratt and CU Denver. With her expertise and practical approach, you’ll gain tools to create meaningful and lasting change in your organization.
