Developing solutions to shape new behaviors and make the right decisions easy
Prioritizing key decision moments and touch points where change will be easy and effortless.
Introducing the Krukow principles for behavior change and prioritizing the right principles based on insights from the behavioral research and field visits
Develop simple solutions for rapid implementation and test in selected contexts
Formats include visual prototypes for e.g. instore environments, online/digital platforms etc.
Mapping business potential and focus to ensure we tackle the right challenges
Mapping potentials for growth and change within specific real-life situations
Mapping main risks and mitigations for meeting expectations
Formats includes co-creation workshops and focus sprints
Conducting behavioral research and field visits to understand consumer and employee behavior
Mapping opportunities for change in specific real-life settings and contexts
Mapping consumer/employee ’journeys’ within selected physical or digital locations and areas
Identifying key decision moments and potential touch points for consumer or employee activation and engagement (e.g. selected digital interfaces, instore areas, specific POS materials, digital platforms etc. )
Identifying behavioral barriers making change difficult
Formats includes desk research, field visits, observations, photo documentation and interviews.
Pilot-testing to document expected effect and results at scale.
Producing and installing rapid prototypes to test and document results of behavior change solutions.
Conducting test and collecting commercial and value-based data related to target within e.g. sustainability, circularity and safety (e.g. increase in sales, turnover, customer satisfaction, reduction in CO2, reduction in food waste etc.)
Iterating solutions based on results from pilot-test to make sure they bring the right results at scale
Formats include desktop data collection, field visits, observations, photo documentation and interviews.
