Duration: A half or full-day workshop
The workshop will give you:
A basic introduction to behavioral design, behavioral principles, insights and methods for developing nudging solution
An introduction to practical cases and examples where behavioral design has created a measurable change in organizations
An interactive session with the focus on behavioral change related to a specific topic relevant for the participants
Basic understanding of behavioral design and nudging theories and how the approach can add value to internal and external processes as well as methods to the development of nudging solutions
Defined focus areas and challenges where the behavioral design approach can create measurable change
Identify and prioritize focus areas for applying behavioral design
During a one-day workshop and through practical and visual examples, we introduce the participants to nudging and behavioral design as a way to improve and change behavior. Participants are introduced to a series of step-by-step methods within communication and design thinking as ways to transfer psychological principles into intuitive and scalable design solutions.
Moreover, by using practical exercises the participants are facilitated through a prioritization of relevant focus areas and challenges in their own organization.