Good communication is crucial for influencing how customers and colleagues behave, and it’s often the easiest way to start making changes. By making sure everyone in the company uses the same clear language, our tools help improve how well the company operates. This helps everyone in the company work towards common goals, changing the way they think and act in a positive way.
Anticipating consumer needs will help you offer services and products that match what customers want. By figuring out these needs ahead of time, you can offer customers better experiences before they even ask for it. This not only makes them want to come back for more but also sets your business apart from your competitors, and stay ahead of your industry.
Using a behavior-led approach to maximize effect helps your business work better and smarter. By improving your processes and approaches, you can provide better products and services, meet customer needs more effectively, and run operations more smoothly. This results in saving money, avoiding failed investments, using resources wisely, and staying ahead in a competitive and ever changing market.
Every successful project begins with a conversation. Be it an in-person meeting or an online call, this first step is where we align our understanding with your vision. We’ll discuss your objectives, set expectations, and define the scope. A comprehensive project plan will be outlined, including timelines, budget, and the allocation of key resources and contacts. Our goal is to set a solid foundation for the work and co-creation process ahead.
With the project parameters set, we delve into rigorous desk-, and in-field research. Our team becomes fully immersed into your focus area, target audience and target behavior to ensure that every aspect of the project is informed by evidence-based data and insights. This phase is crucial for uncovering user journeys and the unique challenges and opportunities your project may encounter.
Bringing insights into action, the development phase is where behavior-led strategies and ideas begin to materialize. Our team collaborates closely with you to refine behavior change strategies, communication concepts and design visual prototypes. This stage is a dynamic process of creation and adjustment, ensuring the final recommendations not only meets but exceeds your expectations.
The culmination of our joint effort is the delivery of the final behavior change recommendations. Whether it’s behavior change recommendations optimizing digital or physical user journeys, this step is characterized by a thorough review and fine-tuning based on your feedback. We ensure the outcome is polished and ready for launch, providing support and guidance for any final adjustments or post-launch strategies.
Nudge and Behavioral Design Expert
Behavior Change Specialist
Marketingassistent
Senior Sustainability Specialist & Associate Partner
Social Impact Specialist & Associate Partner
Behavior Insights Lecturer & Associate Partner
Workplace Safety Specialist & Associate Partner
+45 26 70 41 23
sille@krukow.net
Meet Sille Krukow, your expert in Nudge & Behavioral Design. Sille excels at guiding people towards smarter, safer choices, with a proven track record. She’s particularly skilled in helping employees adopt safer habits and customers choose sustainable groceries. With over 15 years of global experience, she has collaborated with international organizations and taught at universities like CU Denver, Pratt, and The University of St. Gallen. Sille is also a TV host and a captivating keynote speaker.
Passionate and energetic, Sille loves winding down by traveling with her family, skiing, and kitesurfing with her husband. These adventures keep her inspired to make a difference.
+45 25 37 10 42
ah@krukow.net
Meet Alexander Harald, your Behavioral Change Specialist. Alexander helps businesses and governments achieve tangible changes through Behavioral Design and Nudging. With a strategic mindset and extensive knowledge in applied Behavioral Science, he has led numerous international projects focused on safer workplaces and sustainable consumer habits.
Outside of work, Alexander enjoys reading about Stoicism, working out at the gym, and being a super-dad to his baby daughter. His family keeps him grounded and inspired for all his endeavors.
+45 41 31 64 46
al@krukow.net
Augustine is a dynamo in Marketing and Communication, creating strategies that blend creativity with sharp analytical insights for real results. She excels in crafting behavior-led marketing strategies that align with company objectives and resonate with target audiences. Augustine uses market research to boost presence and engagement, whether launching products, increasing brand visibility, or generating leads.
Jonas Engberg is a superhero for the planet, working as a Senior Expert on making things better for the environment. For over 20 years, he’s been the brain behind big green moves at famous places like IKEA and COOP. Since autumn 2021, he’s been the big boss of going green at Coop, where he kicked off a cool project called Klima Kvickly in Aarhus, Denmark.
Tomas Jensen, hailing from the sunny city of Cairns, Australia, is a recognized leader in driving social change on a global scale. With an impressive 17-year tenure at UNICEF, Tomas has worked extensively across Asia, the Pacific, and Africa, using his in-depth knowledge in participatory communication to foster collaborative efforts that enhance child development, social inclusion, and community resilience.
Tomas excels at facilitating engaging and educational workshops using diverse media and participatory techniques. As the manager of Rain Barrel Communications and Rain Barrel Labs, he integrates advanced technology and communication strategies to drive social impact. His leadership ensures every voice is heard and promotes collective action on societal challenges. Tomas’s commitment to strategic communication and technology demonstrates the power of co-creation and collaboration for positive social and environmental outcomes.
Jakob Rachmanski is a wizard at mixing the science of the mind with the art of talking and writing, diving into how our brains make choices. With his cool mix of knowledge in how we decide things, why we act the way we do, and deep thinking, Jakob knows how to create messages that really get people thinking and acting differently. IN 2016, he wrote a book called “Behavioral Psychology in Marketing”, showing everyone how understanding our minds can make marketing a lot smarter.
Jakob helps out with everything from figuring out why people do what they do to making sure what companies say really hits home. He’s also a star at running workshops that leave people with new ideas and ways to communicate better. Jakob’s knack for understanding what makes us tick turns into powerful advice for anyone looking to get their message across in a more meaningful way.
McDonald has been making factories and mining sites safer for over 20 years, using his strong Canadian background and skills. He’s the go-to guy for making sure everyone at work avoids accidents and stays healthy. Patrick handles everything safety-related, from checking for dangers at work to making sure safety rules are up to snuff. He has an eye for designing effective safety signage, is really good at figuring out why accidents happen and fixing things so they don’t happen again.
Flæsketorvet 68
1711 Copenhagen
Denmark
hello@krukow.net
