Understanding the common behaviors, feelings, and decision-making processes of customers and employees

"Being out in the field always astonishes me.There are these moments of real, raw truth you just can't find sitting at a desk. They're why we go out on field trips in the first place. It's like finding hidden treasures that only come to light when we really step into the lives of the people we want to get to know."

Alexander HaraldBehavior Change Specialist

The benefits of behavior-led, in-field research

Behavioral research offers a myriad of benefits across various domains, from enhancing user experiences to promoting healthier lifestyles:

Getting to Know Your Customers & Employees

This method helps us figure out why people do what they do, so we can make products, services, and rules that really click with them.

Making Products And Messages That Hit The Mark:

By focusing on user preferences and behaviors, companies can create products that are both easier to use and more enjoyable, fostering customer loyalty. Additionally, this insight allows for crafting advertisements and messages that truly resonate with people, generating greater impact.

Creating Loyalty with New Ideas

By deeply understanding the needs of customers and employees, we can develop innovative solutions to support them. This not only boosts their satisfaction but also ensures their continued loyalty and engagement.

Selling More and Better

Knowing what makes shoppers tick can help companies sell smarter, making the shopping experience better and ringing up more sales.

Encouraging Healthier, Greener Choices

Understanding what pushes people's buttons can help us guide them towards choices that are good for them and the planet.

Changing the World

By exploring the reasons behind people's behaviors, we can facilitate significant societal changes, such as reducing biases and fostering closer community connections.