Lasting change requires a deep understanding of the people you want to influence. We use ethnographic methods, in-person and online fieldwork, and behavioral mapping to capture the real-world drivers of decision-making. By observing behaviors in context—tracking micro-decisions that drive macro outcomes—we uncover subconscious triggers, pain points, and enablers. Interviews, journey mapping, and immersive research (including our team participating in services firsthand) provide a clear picture of both barriers and opportunities.
We believe the best solutions are built with, not for, the people they serve. That’s why we invite clients, communities, and key stakeholders into the design process. Co-design can take the form of interactive workshops—where we introduce participants to behavioral principles and facilitate activities that shape interventions—or design sprints, where solutions are developed collaboratively within days.
At Krukow, we help businesses create extraordinary user experiences and game-changing products. Whether you’re fine-tuning a live platform or preparing for a launch, our research helps you make smarter, faster decisions—based on behavioral insights, consumer psychology, and real-world preferences. We guide brands to build intuitive, high-performing digital experiences grounded in evidence.
Our behavioral research includes audience segmentation, trend analysis, UX testing, feature prioritization, and messaging validation.
It all starts with a conversation. We’ll dig into your goals, challenges, and opportunities—then recommend the right research approach. No sales pitch. Just a smart, honest discussion with a behavioral researcher who has helped teams like yours launch faster, and design smarter products. If it’s a fit, we’ll share a proposal. If not, you’ll still leave with clarity.
Behavioral research offers a myriad of benefits across various domains, from enhancing user experiences to promoting healthier lifestyles:
This method helps us figure out why people do what they do, so we can make products, services, and rules that really click with them.
By focusing on user preferences and behaviors, companies can create products that are both easier to use and more enjoyable, fostering customer loyalty. Additionally, this insight allows for crafting advertisements and messages that truly resonate with people, generating greater impact.
By deeply understanding the needs of customers and employees, we can develop innovative solutions to support them. This not only boosts their satisfaction but also ensures their continued loyalty and engagement.
Knowing what makes shoppers tick can help companies sell smarter, making the shopping experience better and ringing up more sales.
Understanding what pushes people's buttons can help us guide them towards choices that are good for them and the planet.
By exploring the reasons behind people's behaviors, we can facilitate significant societal changes, such as reducing biases and fostering closer community connections.
H.C. Andersens Boulevard 47, 2 tv.
1553 Copenhagen
Denmark
hello@krukow.net
