Facilitating the successful transportation of over 4,27 billion passengers annually*, the global ferry industry is comparable in size to the commercial airline industry, contributing $60 billion to the total GDP in 2019.
Passenger traffic within the global ferry industry exceeds 11,7 million passengers on a daily basis, which means that it rely heavily on competitive advantages related to effective infrastructural flows, operational efficiency, seamless customer experiences, high safety standards and effective commercial revenue outlets and streams.
Scandlines, a European ferry company operating the world’s largest fleet of hybrid ferries, is a prominent provider of cross-sea transportation in Northern Europe. With a history spanning over a century, this German-Danish ferry company plays a crucial role in shaping international infrastructural flows of people. Recognizing their responsibility and the tremendous potentials of managing passenger flows, Scandlines embarked on a mission to reform passenger journeys and wayfinding aboard its ferries.