Client: Superior Glove

Setting New Industry Standards in Hand Safety with Superior Glove

CSR, FMCG, Safety

Challenge

Hand injuries are among the most common and costly workplace incidents. In the U.S. alone, they account for over 23% of reported injuries—second only to back and neck injuries in lost workdays. Studies show that most hand injuries occur when workers either do not wear gloves or wear the wrong type. The financial impact is severe: a single disabling injury can cost companies from $540 up to $26,000 per case, with severe trauma averaging more than $730,000.

Despite decades of awareness campaigns and widespread access to gloves, compliance and correct use remain critical challenges. Superior Glove, a leading global manufacturer, recognized that providing high-quality gloves is not enough. To truly reduce injuries, they needed to rethink hand safety from a behavioral perspective.

“The prospects of a more holistic approach to hand safety are highly promising. By offering comprehensive safety solutions that include nudges addressing the root causes of hand injuries, we help our clients build a safety-conscious work culture. We believe this approach has the potential to set new standards across industries.”

Joe Geng, Vice President, Superior Glove

Approach

Together with Krukow, Superior Glove set out to create a holistic safety model that goes beyond PPE. The new approach integrates behavioral insights and nudge-led interventions with glove solutions—addressing not just the “what” of safety equipment, but the “how” and “why” of everyday usage.

This included:

Behavioral research into worker habits and decision-making.
Nudge-led tools that make correct glove use the easy, natural choice.
Advisory services to guide clients in embedding new safety practices.
Co-creation with clients to tailor solutions to specific industries and contexts.

Solution – The collaboration enabled Superior Glove to launch a comprehensive safety offer:

Empowering sales staff

with nudge-based tools to promote smarter safety practices.

Supporting clients

with practical, ready-to-implement nudges that directly reduce risky behaviors.

Developing a nudge catalogue

with visual guides and recommendations for measurable impact.

Co-creating solutions

with client teams to strengthen ownership and safety culture.

Improving outcomes

through scalable design interventions that work across industries.

Impact

By combining product excellence with behavioral design, Superior Glove has positioned itself as more than a glove supplier—it is now a partner in safety transformation.

This holistic approach:

Tackles root causes of non-compliance.
Fosters a stronger culture of safety across industries like manufacturing, construction, and energy.
Provides flexible, scalable solutions tailored to context.
Sets a new benchmark in the rapidly growing $13.5 billion industrial safety glove market.
With this model, Superior Glove is not only protecting hands—it is setting a new standard for hand safety worldwide.