Driven by advanced technology and growing sustainability concerns, the appliances industry plays a crucial role in modern living and business operations in the Western world. From kitchen appliances to laundry machines and heating/cooling systems, appliances have become essential for households, commercial settings, and various industries. As consumer demands evolve, there is a rising emphasis on energy efficiency, convenience, and connectivity, especially among tech-savvy individuals. Additionally, governments and consumers are increasingly prioritizing sustainability.
In line with these changing demands, Electrolux Group, a prominent player in the household appliance industry, has taken a proactive stance in promoting sustainable living. Recognizing the critical role consumer behavior plays in achieving sustainable outcomes, Electrolux Group has partnered with Krukow to support conscious and sustainable decision-making within the usage of home appliances, particularly the AEG, model 9000 series. This collaboration showcases how Electrolux Group is going beyond selling appliances and actively promoting sustainable practices, supported by intuitive interfaces and impactful nudges.
According to recent statistics*, the global beer market is projected to grow from $768,17 billion in 2021 to $989,48 billion in 2028, with an anticipated compound annual growth rate of 3,68% in the period. Such figures indicate the industry’s substantial presence and the demand for beer among consumers.