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Nudge prospects 2023 - focus on safety, sustainability and sales

 
CLIENTS

Karin Schreurs
Terminal & Passenger Experience Manager, Brussels Airport Company

“The nudges developed by Krukow were simple and easy to implement and more importantly they made great improvements in the passenger experience."

Christian Myrndorff

Health & Safety Leader

 Danish Railway Company 

“The Krukow behavior change program helped develop employee competences and enriched us with scalable and implementable nudge solutions to optimize safety and reduce risk of work related injuries.” 

Bjarne Jørgensen

Executive Director, Asset Management,

Sund & Bælt Holding A/S  

“Optimizing safety and flow at a bridge like ‘The Great Belt Bridge’ is hard and comes with a lot of restrictions and limited opportunities for changes in signage and road layout. The solutions provided by Krukow was innovative, simple, easy to implement and effective.”

Our services

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MAPPING BUSINESS PORTENTIAL & FOCUS  
 

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Defining goals, indented focus, target group(s), target behavior and organizational barriers
 

Developing the program roadmap incl. outline of needed decisions on the way

Mapping main risks and mitigations for meeting the program expectations

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CO-CREATING TO ENSURE EMPOWERMENT OF CORE TEAMS

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Spark idea generation and engagement the organization 
 

Define terms for the implementation of nudge solutions
 

Ensure organizational preparedness for behavior change
 

Engaging resources and right competences 

 

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EFFECTIVE SOLUTION DEVELOPMENT IN SPRINT FORMATS 

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Assess selected physical and digital contexts to map intervention points, touch points and behavioral barriers
 

List, develop and describe customized and effective nudge solutions 
 

List of low hanging fruits for rapid implementation 
 

Adjust program plan and project interdependencies

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RAPID IMPACT AT SCALE - IMPLEMENTATION, TEST & ITERATION

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Progress overview based on ambitions for the overall program
 

Program update and adjustments
 

Mapping of potential single projects
 

Documenting impact and end-user/employee insights for future iterations

SERVICES

We build successful businesses by changing behavior and accelerating impact

Krukow is a global leading behavioral design and nudging company founded in Denmark, working internationally with leading brands and governments. Through a nudge led approach we help companies and government reach ambitious KPI´s and goals. We provide full-service behavior change programs, optimizing behavior internally in organizations and externally for customers and citizens. We are determined to make the right decisions easy and facilitate measurable changes in behavior – for employees, customers and citizens alike. 

 

• We believe that behavior change is the key to ensure a healthy, safe, sustainable, digital, and prosperous future. 

• We use nudging and behavioral design as a comprehensive and actionable approach to ensure successful businesses and empower leaders, teams and end-users to make change, easy

• For over a decade, Krukow have worked with some of the world’s most influential companies and governments to build more successful businesses and generate measurable impact. 

ABOUT US

Selected case studies

Nudging to support self-service and increase sales

Improving safety and work environment

Reducing drink driving globally

Nudging better patient flow and satisfaction

Nudging smarter energy use

Nudging better hygienic practices

Nudging correct work procedures

Nudging healthier food habits

Nudging efficient customer service

Nudging to retain employees and talents

WORK

Management team

We help businesses design global behavioral change. Our approach is a line of evidence-based methodologies for short and long-term changes combining insights from cognitive psychology, behavioral economics, applied behavioral science and design thinking. We help our clients turn their ambitions and strategies into behavioral change. 

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Sille Krukow

Founder & Behavioral Design Expert 

M: sille@krukow.net

C: +45 26 70 41 23

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Alexander Harald

Partner & Behavioral Design Consultant 

M: ah@krukow.net

C: +45 25 37 10 42 

Advisory board

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Giuseppe Alessandro Veltri

Social Science Expert 

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Michelle carpenter

Digital Design Expert 

TEAM
CONTACT

Get in touch

Come and talk to us

Niels Ebbesens vej 19 

1911 Copenhagen

DK/EU

Email: hello@krukow.net
C: +45 26704123 

+45 26704123C

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