Our offerings
01
Measurable Impact – Pilot Projects
Design of tailored behavior-change solutions tested in real-life settings, delivering documented evidence of what truly drives measurable change. This gives you a strong evidence base for decision-making and the confidence to scale interventions effectively.
02
Behavior Trends & Insights
Gain unique consumer and behavioral insights that reveal the “why” behind your audience’s decisions. These insights provide a strategic foundation for innovation, enabling you to future-proof your organization and design solutions that truly work.
03
Capacity Building
Equip your teams with practical tools, training, and frameworks to integrate behavioral science into everyday work. The outcome: stronger internal capability to design, implement, and sustain measurable behavior change at scale.
Frequently asked questions
Behavioral design is a method for identifying why people act the way they do, and how to redesign environments, communication, or processes to make desired actions easier.
Organizations use behavioral design to improve customer behavior in retail, increase donations, reduce safety incidents, strengthen sustainability habits, and improve compliance.
Krukow is internationally recognized for applying these methods in real-world environments across sectors.
A standard behavioral design project typically includes:
Behavioral research and barrier identification
Design of interventions, prototypes, and nudges
Real-world testing
Implementation and scaling across the organization
This evidence-based process is used by global organizations working with safety, sales, sustainability, employee behavior, transport, and customer experience.
Krukow specializes in turning behavioral insights into solutions that work in practice.
Behavioral design identifies the hidden barriers that stop customers or users from acting as intended. By redesigning store layouts, decision points, digital flows, signage, or communication, organizations can increase conversions, reduce friction, and guide people toward better decisions.
Krukow has delivered global projects showing measurable improvements in retail, transport hubs, public spaces, and service environments.
Most organizations look for partners with:
Proven real-world results
Cross-industry experience
Evidence-based methods
Ability to test and implement at scale
International project references
Krukow is a global behavioral consultancy known for its field-tested approach and long-term client collaborations across NGOs, retail chains, transportation, financial services, sustainability programs, and workplace safety.
The challenges we help clients solve
Workplace Safety
We design environments and habits that drive safer behavior, ensuring protective systems and PPE are used consistently and effectively.
Sustainability
We make recycling, refill, reuse, and waste reduction feel effortless—turning sustainable choices into second nature.
Healthcare
We humanize healthcare by shaping behaviors that improve outcomes, strengthen trust, and make services truly accessible.
Wayfinding & Flow
We create intuitive solutions that guide movement, eliminate bottlenecks, and keep people flowing with confidence and ease.
We are chosen by the best
Krukow Shorts
At Krukow, we share short videos every week featuring insights, cases, and real-world examples from our work with nudging and behavioral design. These videos offer a behind-the-scenes look at our approach, highlight new perspectives, and show how we turn behavioral science into action.
Explore some of our latest videos here – directly from our own channel.
Selected cases
- Environment, health, sustainability
- Emergency Response, Healthcare, NGO
- FMCG, product design, sustainability
- consumer behavior, retail, sustainability
Co-Creation Workshops
2 Day Behavior Change Workshop + Networking Dinner - Request for dates!
Our co-creation workshop formats are designed as capability-building experiences that do more than solve immediate challenges. They help shape new work cultures where behavioral insights and nudging become natural parts of decision-making.
By working hands-on with real cases, participants learn how to design for measurable impact and lasting behavior change. The process empowers teams to think differently, collaborate across silos, and integrate behavioral design into their daily practice.
The Nudging Tool Shop
Design with confidence — Our Method and Behavior Change Principles posters turn behavioral science into practical tools your team can use every day. The Method poster walks you step-by-step—from defining the target behavior and diagnosing barriers to choosing proven interventions and planning tests — so projects stay focused and evidence-based. The Principles posters translate key nudging concepts into clear prompts and examples, giving everyone a shared language for designing change.
