Nudge prospects 2023 - focus on safety, sustainability and sales
Terminal & Passenger Experience Manager, Brussels Airport Company
“The nudges developed by Krukow were simple and easy to implement and more importantly they made great improvements in the passenger experience."
Health & Safety Leader
Danish Railway Company
“The Krukow behavior change program helped develop employee competences and enriched us with scalable and implementable nudge solutions to optimize safety and reduce risk of work related injuries.”
Executive Director, Asset Management,
Sund & Bælt Holding A/S
“Optimizing safety and flow at a bridge like ‘The Great Belt Bridge’ is hard and comes with a lot of restrictions and limited opportunities for changes in signage and road layout. The solutions provided by Krukow was innovative, simple, easy to implement and effective.”
MAPPING BUSINESS PORTENTIAL & FOCUS
Defining goals, indented focus, target group(s), target behavior and organizational barriers
Developing the program roadmap incl. outline of needed decisions on the way
Mapping main risks and mitigations for meeting the program expectations
CO-CREATING TO ENSURE EMPOWERMENT OF CORE TEAMS
Spark idea generation and engagement the organization
Define terms for the implementation of nudge solutions
Ensure organizational preparedness for behavior change
Engaging resources and right competences
EFFECTIVE SOLUTION DEVELOPMENT IN SPRINT FORMATS
Assess selected physical and digital contexts to map intervention points, touch points and behavioral barriers
List, develop and describe customized and effective nudge solutions
List of low hanging fruits for rapid implementation
Adjust program plan and project interdependencies
RAPID IMPACT AT SCALE - IMPLEMENTATION, TEST & ITERATION
Progress overview based on ambitions for the overall program
Program update and adjustments
Mapping of potential single projects
Documenting impact and end-user/employee insights for future iterations
We build successful businesses by changing behavior and accelerating impact
Krukow is a global leading behavioral design and nudging company founded in Denmark, working internationally with leading brands and governments. Through a nudge led approach we help companies and government reach ambitious KPI´s and goals. We provide full-service behavior change programs, optimizing behavior internally in organizations and externally for customers and citizens. We are determined to make the right decisions easy and facilitate measurable changes in behavior – for employees, customers and citizens alike.
• We believe that behavior change is the key to ensure a healthy, safe, sustainable, digital, and prosperous future.
• We use nudging and behavioral design as a comprehensive and actionable approach to ensure successful businesses and empower leaders, teams and end-users to make change, easy
• For over a decade, Krukow have worked with some of the world’s most influential companies and governments to build more successful businesses and generate measurable impact.
Selected case studies
We help businesses design global behavioral change. Our approach is a line of evidence-based methodologies for short and long-term changes combining insights from cognitive psychology, behavioral economics, applied behavioral science and design thinking. We help our clients turn their ambitions and strategies into behavioral change.
Giuseppe Alessandro Veltri
Social Science Expert
Digital Design Expert