Change Behavior Change The World

The challenges we help clients solve

Workplace Safety

We design environments and habits that drive safer behavior, ensuring protective systems and PPE are used consistently and effectively.

Sustainability

We make recycling, refill, reuse, and waste reduction feel effortless—turning sustainable choices into second nature.

Healthcare

We humanize healthcare by shaping behaviors that improve outcomes, strengthen trust, and make services truly accessible.

Wayfinding & Flow

We create intuitive solutions that guide movement, eliminate bottlenecks, and keep people flowing with confidence and ease.

We are chosen by the best

Behavioral design expert team
“The behavior change solutions developed by Krukow created a foundation upon which we can increase conversion and increase sales to sustainable products moving forward."
Emily Overton
R&D Vice President Hair Care at Procter & Gamble
Behavioral design expert team
“With a focus on customer behavior, we have in just six months successfully reached the level of CO2 emissions from the sale of food, which according to our plan should apply to all COOP's stores in 2030. Furthermore, the test store has sold 50% more salads, reduced food waste by 60 %. While the test store's turnover, profit and earnings have improved during the test period.”
Jonas Engberg
Head of Climate, COOP
Behavioral design expert team
“The prospects of a more holistic approach to hand safety is highly favorable. By offering comprehensive safety solutions that includes nudges to addresses the root causes of hand injuries we support our clients in implementing a safety-conscious work culture. We belive this has the potential to set a new standards across industries.”
Joe Geng
Vice President, Superior Glove

Krukow Shorts

At Krukow, we share short videos every week featuring insights, cases, and real-world examples from our work with nudging and behavioral design. These videos offer a behind-the-scenes look at our approach, highlight new perspectives, and show how we turn behavioral science into action.

Explore some of our latest videos here – directly from our own channel.

Selected cases

Co-Creation Workshops

2 Day Behavior Change Workshop + Networking Dinner - Request for dates!

Our co-creation workshop formats are designed as capability-building experiences that do more than solve immediate challenges. They help shape new work cultures where behavioral insights and nudging become natural parts of decision-making.

By working hands-on with real cases, participants learn how to design for measurable impact and lasting behavior change. The process empowers teams to think differently, collaborate across silos, and integrate behavioral design into their daily practice.

Behavior Change Workshop

The Nudging Tool Shop

Design with confidence — Our Method and Behavior Change Principles posters turn behavioral science into practical tools your team can use every day. The Method poster walks you step-by-step—from defining the target behavior and diagnosing barriers to choosing proven interventions and planning tests — so projects stay focused and evidence-based. The Principles posters translate key nudging concepts into clear prompts and examples, giving everyone a shared language for designing change.